Google Analytics is a free Web Analytical tool provided by Google to capture the information of the website. It’s the most popular web analytical software. It makes available valuable insights into your website that can help you to come up with a marketing strategy.
How does Google Analytics Work?
Why should we use it?
For any marketer, data collection is a very important task. Based on the data collection, one can come up with a future plan for website performance. It helps to understand the funnel and anyone can determine, where exactly, we should focus on optimizing the data.
What are the benefits of Google Analytics?
Helps to understand user-flow
Acquisition of customer
Behaviour of your customer
New Vs returning users
Paid and Organic comparison & many more
To conclude, Google Analytics is one must-have application to track and analyze the performance of the website. Be it a fresher or more experienced user, the first glimpse of your website analysis stays with Google Analytical tool.